Why are there no CXOs at Australian retailers?

What is a CXO and why does CX need to have such a senior position within a company? For verticals like telcos and finance, the role of a CXO is already highly valued. This may be because these types of brands are in a constant battle to ‘make customers hate us less’. Retailers are usually in the enviable position where all they need to do is ‘make customers love us more’. In most cases a CXO is viewed as a luxury that can’t be afforded, or not high on the priority list.

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