Your Customers Are Valuable. So How Are You Valuable to Your Customers?

Have you ever wondered why humans walk on two legs? Well, around 6 million years ago, we figured out it took a lot less energy to walk on two legs rather than four limbs — around a quarter of the energy required to be slightly more exact. And in an economy back then when you had to hunt, kill and gather food and water for energy, all reserves were a precious commodity.

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