Capturing online browse events against a known customer allows for attribution of online behaviours with offline purchases. This gives businesses the benefit of aligning their reporting and ROI across channels for a true view of their customer behaviours and influences on purchase decisions.
The customer can receive personalised offers based on their browsing to encourage purchase
New services or offerings to overcome barriers to purchase online can be offered when consistent trends in browsing behaviour are recognised
Browsing behaviour can be attributed to sales for more accurate ROI reporting across channels
Browsing to purchase behaviour can uncover new business opportunities to offer services, incentives or messages to encourage online purchase by overcoming any barriers
Enabling tailored offers or incentives based on browsing behaviour and products viewed can encourage purchase and increase revenue.
Combining previously siloed data points via Omneo’s centralised integrations.