Capturing online browse events against a known customer allows for attribution of online behaviours with offline purchases. This gives businesses the benefit of aligning their reporting and ROI across channels for a true view of their customer behaviours and influences on purchase decisions.

 
 

Customer Benefits

  • The customer can receive personalised offers based on their browsing to encourage purchase

  • New services or offerings to overcome barriers to purchase online can be offered when consistent trends in browsing behaviour are recognised

 

Business Benefits

  • Browsing behaviour can be attributed to sales for more accurate ROI reporting across channels

  • Browsing to purchase behaviour can uncover new business opportunities to offer services, incentives or messages to encourage online purchase by overcoming any barriers

  • Enabling tailored offers or incentives based on browsing behaviour and products viewed can encourage purchase and increase revenue.

  • Combining previously siloed data points via Omneo’s centralised integrations.