Research conducted by PayPal shows that nearly three quarters (72%) of Australian consumers now engage in mobile commerce. And more than half (56%) would pay in-app if it provided an ‘easier and better’ experience than the company’s website. Yet 40% of businesses don’t yet have a mobile optimised eCommerce site or native app* leaving a huge gap (and opportunity for more sales) in their overall customer experience.
Apps should be designed ultimately to provide convenience for the customer and almost indistinguishable shopping and brand interactions. It’s a portable and always accessible shopfront in their pocket. It allows your customer to update their profile information and communication status, view their loyalty status, browse curated product selections, add products to their wishlist, book services, and ultimately make a frictionless purchase.
Use their own mobile device to directly engage with, book services and purchase from the brand
Provides an interface to manage and update the information held by the brand including personal details, status, rewards product and comms preferences and transaction history
Ability to receive personalised views of brand comms, product recommendations, new products and services and provide direct feedback on products and customer service.
Increased mobile commerce with valuable customers
Additional reason for a customer to be known through a profile with the brand
Engage with customers to provide product feedback and create lists of product likes, dislikes and wishlists for targeted comms and personalized interactions.