Onboarding is a key initial experience for customers and team members that can set the tone for your relationship. A robust and sleek welcome sequence of emails should encourage increased engagement, advocacy, interactions and purchasing. It sets the tone of the relationship you want to have with your customers. A simple version should introduce your brand to your customers and provide ways for them to shop and engage with you. An optimised version will encourage a second purchase within the honeymoon (moneymoon) period, as well as profile completion and advocacy.
Understand the brand and its benefits, experiences and how to shop and engage (and earn rewards or points if relevant)
Complete your profile to receive curated and personalised offers, views, and product recommendations
Receive ongoing, relevant emails to stay up to date on the latest products and offers
Customers understand what your brand stands for and its benefits and products (and rewards program if applicable)
Customers are encouraged to complete their profile, allowing you a full view of their demographics and transactional behaviour to match with their psychographics for a complete view of your customers and segments for smarter business decisions and better customer experiences
Sets a tone for your ongoing, mutually beneficial relationship from their very first shop and makes them feel part of your brand.