Frequent Flyer Points are the highest value loyalty programs in the country and routinely turnover high profits for airlines. Having been among the first programs to roll out across Australia, many customers are used to taking advantage of these programs, collecting points as they travel and shop with certain retailers.
Omneo can link customer purchases to the customer’s Frequent Flyer program of choice across Qantas and Virgin’s Velocity programs, allowing them to gain frequent flyer points for every purchase online and in store. This makes particular sense for businesses that may have lower frequency purchasing, but customers who are likely to take part in the frequent flyer programs. This creates not only a reason to shop more often, more also a reason to provide their details to the brand who they may otherwise feel there is not a compelling enough reason due to their infrequency of shop.
